Defining your target audience is the First Commandment of content marketing. Learn what a target audience is and why it drives strategy.

Let’s explore how to repurpose content the right way — transforming blogs into social posts, emails, and videos to save time, boost reach, and maximize ROI.

I walk you through what GEO is, why it matters, and how to start applying tactics so AI-driven engines might include your content in the results people now trust most.