I write about how businesses can improve their online presence through digital marketing strategies.
Website analytics can feel overwhelming. Learn which KPIs to track and how to simplify your Google Analytics workflow for growth.
4 min read

Learn the secret to how southern women make anything sound sweet, and why this Jersey gal still leans on that lesson while living abroad.

Like more than 23 million other American households, Nader and I added a puppy to our family during the pandemic. It had been more than seven years since a pet took center stage in our lives—and precisely 2,555 of those…

I’ve had this gnawing feeling in my stomach for a while—one that, like most women, I’ve ignored until it demanded attention. I turned to Google, a modern-day Oracle, Farmer’s Almanac, telehealth provider, and Magic 8 Ball, to find a cure…