Beyond the Algorithm

I write about how businesses can improve their online presence through digital marketing strategies.

  • What’s in a name?

    What’s in a name?

    During a period of my youth when I had outgrown my Barbie dolls but before I was old enough to date, I would spend hours writing my signature over and over again. This act wasn’t a random or obsessive-compulsive exercise in penmanship. I practiced signing my name with purpose. I knew I would someday become…

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  • It’s how you say It, ya’ll

    It’s how you say It, ya’ll

    I am a New Jersey-born gal who moved with her family to the rural, southeastern United States at the ripe old age of nine. Even though I still lived in the contiguous 48 states, life in 1970s Franklin County, Virginia,  the “Moonshine Capital of the World”, felt like an international relocation because of the many…

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  • Double vision

    Double vision

    It happened again the other day. I caught sight of someone who looked so familiar it caused me to ask, “Is it live, or is it Memorex?” No, it wasn’t anyone I knew. The stranger only looked like someone I once met. The resemblance was uncanny. It caused me to question whether Dolly the Sheep…

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